Licensing


The purpose of the University of La Verne’s licensing program is to ensure the brand identity is properly represented on products and services marketed to the both the University of La Verne community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of the University. The program also ensures the quality, content, production and distribution of products meets the University of La Verne's standards.

University of La Verne has contracted with Learfield Licensing Partners (“LLP”) to help improve its licensing program. LLP acts as an intermediary for the University of La Verne, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University of La Verne in a timely manner. 

In order to produce products bearing the University’s marks, manufacturers and vendors must be a licensee of University of La Verne. For more information on becoming a Licensee or on the LLP services, including a copy of the application and license agreement, visit Learfield Licensing. Becoming a licensee is typically a quick process (10-14 days) once LLP receives the necessary requirements.

For a list of LLP-approved vendors, CLICK HERE.

Updated Internal Consumption Approved Vendor List (July 2015)

  • BSN Sports
  • Buddy’s All Stars
  • Dick’s Sporting Goods
  • Eastbay
  • First Impression
  • P&J Embroidery
  • Sargent’s Sporting Goods
  • Sport Chalet